Wild Bill's Auto Sales

Wild Bill's Auto Sales is a billboard that appears in the City Heat track in and the Pine Hills Raceway track in. In City Heat the character on the billboard has a cigar in his mouth and his head turns side to side (does not occur on the MS-DOS version), whilst in Pine Hills Raceway he is on a large overhead board with its head sticking out and once again turning side to side. It is notably the only recurring fictional advertising billboard in the two games, or the series as a whole for that matter.